Today customers have more power than ever. They can either make your brand famous or destroy it. 53 percent of customers expect businesses to respond to negative reviews within a week. But 63 percent say that a business has never responded to their review. This in turn creates negativity and lack of trust around the brand.
On the other side, if customers have positive experience and share it on social media, this brings businesses new customers at zero cost. Thus, even if you receive a negative review or complaint it is important to respond to it and solve the issue showing your customers that you really care. […]
Olga is a customer service expert and owner at Supportyourcustomer.com. She is writer and blogger on customer service and customer experience excellence.