How to save customer relationship

How to Save Customer Relationship when you Made a Mistake

Mistakes happen even to the best of us. However, what are you going to do about it? First thing you need to apologize to your customer. Yet, this is not enough. A sincere apology will not save your client relationship. It will just help you make the first step toward sorting things out. In this blog post I will share most valuable tips which will show how to apologize to your customers and what to do to save customer relationship in face of a mistake. […]

6 Tips on Asking your Customers for Feedback

6 Tips on Asking your Customers for Feedback

Every time your customers interact with your company you can collect their feedback and take advantage of it. Customer feedback is a valuable source which will help you improve not only customer experience but also your products or services. Your users definitely know what they want and they will be glad to share their ideas with you. However, it is important to ask them properly to avoid confusion and misleading questions. Keep reading to find out 6 tips on asking your customers for feedback. […]

How Customer Service and Marketing can Work Together

How Customer Service and Marketing can Work Together

Customer service and marketing have more in common than we used to think. While marketing department focuses on bringing new customers, the main task of customer service department is to retain them. According to Kolsky 11% of customer churn could be avoided if the business simply reached out to the customer. Moreover, statistics by Gartner shows that churn can increase by up to 15% if businesses fail to respond to customers over social media. This information shows how important is close collaboration of customer service and marketing. Keep reading to learn how both these departments can work together to achieve mutual goals and improve customer experience. […]

customer complaints

Top 5 Reasons Why you should Respond to Customer Complaints

Today customers have more power than ever. They can either make your brand famous or destroy it. 53 percent of customers expect businesses to respond to negative reviews within a week. But 63 percent say that a business has never responded to their review. This in turn creates negativity and lack of trust around the brand.

On the other side, if customers have positive experience and share it on social media, this brings businesses new customers at zero cost. Thus, even if you receive a negative review or complaint it is important to respond to it and solve the issue showing your customers that you really care. […]

modern customers, Image by rawpixel.com

Who are Modern Customers and How to Assist Them

Modern customers are the most demanding customers businesses have ever had. They know that they are kings and are aware of competition on the market of products and services. They have a wide choice and are a couple of clicks away from purchasing whatever they need. It is not easy to win loyalty of such customers as the main differentiator for them is the experience they receive and the quality of customer service.  […]

customer loyalty

The Top Reasons Your Customers Don’t Love You

Your customers chose your brand and products. However, something gets in the way of the perfect relationship they want. According to Yotpo 51% of consumers said poor product/quality might lose their loyalty and 23% said poor customer service. At the same time 80% of consumers say they are more likely to do business with a company if it offers personalized experiences. In this blog post we will sum up what creates customer loyalty and share top reasons your customers don’t love you. […]