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Who are Modern Customers and How to Assist Them

Modern customers are the most demanding customers businesses have ever had. They know that they are kings and are aware of competition on the market of products and services. They have a wide choice and are a couple of clicks away from purchasing whatever they need. It is not easy to win loyalty of such customers as the main differentiator for them is the experience they receive and the quality of customer service.  […]

listening to your customers

Are you Actually Listening to Your Customers?

Various surveys and feedback from customers can really help improve your products or services as well as customer experience level. However, do you really pay attention to all details your customers provide you? Or you just collect feedback because your competitors do? In fact, a Walker study found that by the year 2020, customer experience will overtake price and product as the key brand differentiator. An ability to listen to your customers and develop really customer-centric company culture should be your main priority if you wish to stand out from competition. […]