How Customer Service and Marketing can Work Together

How Customer Service and Marketing can Work Together

Customer service and marketing have more in common than we used to think. While marketing department focuses on bringing new customers, the main task of customer service department is to retain them. According to Kolsky 11% of customer churn could be avoided if the business simply reached out to the customer. Moreover, statistics by Gartner shows that churn can increase by up to 15% if businesses fail to respond to customers over social media. This information shows how important is close collaboration of customer service and marketing. Keep reading to learn how both these departments can work together to achieve mutual goals and improve customer experience. […]

modern customers, Image by rawpixel.com

Who are Modern Customers and How to Assist Them

Modern customers are the most demanding customers businesses have ever had. They know that they are kings and are aware of competition on the market of products and services. They have a wide choice and are a couple of clicks away from purchasing whatever they need. It is not easy to win loyalty of such customers as the main differentiator for them is the experience they receive and the quality of customer service.  […]