Every modern business no matter their size is turning head towards customers. The main goal is making a customer central to all business policies as well as processes. However, customer centricity does not mean just making customers happy. This is about changing and improving company’s bottom line and focusing on customer needs during the whole customer journey.

In fact, a research by Deloitte reveals that customer-centric companies are 60% more profitable compared to companies that do not focus on the customer. […]

Olga Vasylenko

Olga is a customer service expert and owner at Supportyourcustomer.com. She is writer and blogger on customer service and customer experience excellence.

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