Various surveys and feedback from customers can really help improve your products or services as well as customer experience level. However, do you really pay attention to all details your customers provide you? Or you just collect feedback because your competitors do? In fact, a Walker study found that by the year 2020, customer experience will overtake price and product as the key brand differentiator. An ability to listen to your customers and develop really customer-centric company culture should be your main priority if you wish to stand out from competition. […]
Olga is a customer service expert and owner at Supportyourcustomer.com. She is writer and blogger on customer service and customer experience excellence.